Building a Brand [DCTV 2011]

How does a fan phenomenon like Dragon*Con leverage its brand? Create synergies? Maximize shareholder value? We considered the question, fired the sleazy sales weasel that wrote that introduction and made this bumper.

Produced by Dragon*ConTV for Dragon*Con 2011.

Adam and He-Man [DCTV 2011]

Superheroes wouldn’t last long in today’s world of aggressive journalism, but some secrets don’t require too much investigation.

Produced for Dragon*Con 2011 by Dragon*ConTV.
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